188: How RSA’s CMO Navigated Stormy Waters

What does leading through a crisis look like? Drew covered the subject in-depth in a recent episode, but if you want a real-life example of leadership in action, look no further than Holly Rollo, the CMO and SVP Transformation at  RSA Security (and avid sailing enthusiast). In the past few months, Holly has taken the helm, steering her team through the COVID storm from her #WFH office in South Lake Tahoe, California. Tune in to this week’s episode to hear how Holly has shifted priorities and helped transform the cybersecurity organization for the better: anticipating new security threats, building community through authenticity, and aligning sales teams with digital marketing efforts.

Om Podcasten

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast