406: Building High-Performance Marketing Teams
When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards. In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams: Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft) Katie McAdams of Basis Technologies Marni Carmichael of Image Source, Inc. Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation. Key topics include: Building a feedback-rich environment Balancing hard skills with essential 'power skills' Adapting coaching methods for the hybrid workplace Incorporating learning and development into recruiting strategies Measuring the impact of talent development initiatives By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing's brightest minds! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/