421: Customer Advocacy Fuels Customer-Driven Growth
Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: Tejal Parekh, previously of Upside Rebecca Stone of Cisco Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/