424: Marketing as a Business Driver
What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of Blackbird.ai, and Ali McCarthy of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. In this episode: Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results. Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales. Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. You’ll also learn: How to prioritize effectively in a resource-constrained environment Ways to foster creativity within the structure of a strategic plan The role of AI in scaling personalized content and enhancing team productivity Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/