427: No Bullsh*t Strategy: The Art of Being the Only One
What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind. In this episode, Alex M. H. Smith explains: Why “only” is better than “best” when crafting a competitive strategy. The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business. The difference between strategy and positioning How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition. How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle. Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/