429: The B2B Marketing Performance Index
When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing’s impact. In this episode: Grant walks through his "Marketing Performance Index," a dashboard designed to measure marketing’s broader influence on pipeline health, brand strength, and market presence. Learn why too many marketers fall into the trap of tracking vanity metrics that don’t resonate with the C-suite—and how to avoid it. Discover the importance of aligning metrics with CEO and board priorities while maintaining a broader lens to capture momentum. Explore how setting baselines and tracking trends over time are critical for showing marketing’s true value. This is a sneak peek into a dashboard that doesn’t just measure what’s easy, it captures what actually matters—and elevates marketing’s voice in the C-suite. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/