32 | Part 2: Marketing That Converts: HOW to Sell the Hole and Be the Bridge
In Episode 31, we talked about why you want to sell the hole (end results), not the drill (your services). Today, I walk through HOW to do that in a way that's both strategic, and honors the complexity of what it means to be a human. If you want your marketing to bring in more clients, grab a notebook, tune in and be ready to immediately apply what you learn. -- Today's Sponsor: 📱 Malachi Daily, an email newsletter that helps you memorize Scripture and learn its context via e...