Ep11 - The one thing your marketing has to do (Part 2)

In our last episode, Sonia talked about the one thing your marketing absolutely must do: present an offer that your audience wants to buy.


You need to relentlessly ask yourself this question:

 
"Why do my people want this right now?"

 

Today, Sonia Simone and Heather Thorkelson give examples of companies that have figured out how to course-correct on short notice. And they talk about companies striving to stay relevant in the face of rapidly changing demand.


In this 21-minute episode, Heather and Sonia talk about:

  • A service providing high-quality organic produce to restaurants
  • Successful authors finding ways to replace speaking engagements
  • How Heather's ultra niche travel company is facing global lockdown
  • A social media influencer struggling with identity and perfectionism


This episode of Resilient Business FM is brought to you by the Slow Business Adventure. You can grab their free digital magazine at SlowBizFix.com.

 


See acast.com/privacy for privacy and opt-out information.

Om Podcasten

We’ve started this pop-up podcast to help entrepreneurs and business owners build resilience. We’ll be sharing concrete advice to get through very real challenges around COVID-19. And we’ll also be facilitating space to come together as a wider community -- so we can support and encourage one another.Sponsors and HostsHeather Thorkelson of Twin Tracks Expeditions and HeatherThorkelson.comTorill Wilhelmsen of Fjellflyt and the Slow Business AdventureSonia Simone of Copyblogger and Remarkable Communication Hosted on Acast. See acast.com/privacy for more information.