S6E6 - Crystal Poenisch - Cybersecurity Product Marketing
- First, please tell us a bit about your background and how you got into the role you are now in your career? What drew you to the marketing side of cybersecurity?- I have to be honest, many in the cyber practitioner community often bemoan cyber marketers, often citing poor tactics or interactions. What do you think has contributed to this systemic feeling and how do you think we get past it?- You've talked about how there is a lot of trash marketing out there and its a threat to national security, and the need to become more cyber literate as an industry, and civilians as well. Let's hear your take on that!- What differentiates a "good" cybersecurity marketer? - How do you find yourself effectively working with product teams, and bridging the gap between the deeply technical engineering and development types and the broader cyber business community, and activities such as sales and GTM?- I feel there is a lot cyber practitioners, including CISO's could learn from cyber marketers. For example, we often hear about the need for soft skills in cyber, things like communication, story telling, relationship building, empathy and more. What do you think about that, and what lessons can practitioners, including CISO's learn from our marketing peers?