"We're Not Dabbling Here": Amazon's Official Company Line On AI
I dive into Amazon's earnings call AI announcements and what they mean for retail and ecommerce. Andy Jassy says they're building "a thousand plus AI applications," and I break down the key developments that matter for shopping and retail media.Quick Takes:Amazon's AI Infrastructure Edge I cover Amazon's Nova model reaching "frontier tier" intelligence - now competing with GPT-4 and Claude 3. Plus their 30-40% cost reduction through Trainium 2 chips. This means personalized product descriptions and real-time creative optimization become economically viable at scale.Voice Commerce Gets Serious I explain NovaSonic, Amazon's speech-to-speech model that solves the big problems that killed voice shopping before: better accuracy, natural responses, and conversation memory. This leverages Amazon's existing Alexa user base in millions of homes.Alexa Plus: Shopping Agent I examine how Alexa Plus goes beyond answering questions to taking actions - comparing products, adding to cart, applying coupons, and managing returns. It can already automate household basics with rules like "keep gluten-free cereal stocked, switch brands if price rises 10%."NovaACT: Browser Agent Preview I look at Amazon's research on browser agents that can navigate checkout flows and comparison shop across multiple retailer sites. This could eventually let Amazon capture economics even on off-site purchases through Buy with Prime.I wrap up with practical implications: search will shift to conversational interfaces, shopping agents will make routine purchases automatically, and brands will need to compete for AI recommendation slots - the new "invisible shelf." This isn't future tech - these changes are rolling out now in the US.Subscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedInCHAPTERS