The Evolving Nature of Product Fulfillment
Shopping, commerce, and fulfillment exist in a complex, fluid matrix. From click-and-collect to last mile to subscription, shoppers crave quick and convenient ways to receive products. In the US, 37% of shoppers buy essential categories online and pickup in-store. In this episode, Tory Gundelach and Rachel Dalton outlined rising product fulfillment methods to help you make sense of the rapidly evolving space.