REV On Air: The Evolution of a Regenerative Fashion Brand with Christy & Aras of Christy Dawn
This podcast episode is a part of the REV x Farmer’s Footprint Regenerative Podcast Series! For the seventh episode in our regenerative podcast series in collaboration with Farmer’s Footprint, I got to go to LA and speak to husband and wife duo, Christy and Aras, of Christy Dawn – a regenerative fashion line that is doing more to make their brand sustainable than almost any other line I can think of in the industry. Their commitment to a better planet and human experience is palpable and I can’t wait to share this conversation with you all, but first a quick thank you to our sponsors of today’s episode. This Podcast episode is brought to you by our friends at EcoCart, Vivobarefoot and Milky Oat! “So to Christy and Aras and the story of Christy Dawn. I was lucky enough to get to do this podcast in person at their beautiful store on Abbot Kinney in LA. Christy and Aras started the Christy Dawn line in order to help women feel beautiful and comfortable in an array of dresses that they began making locally in LA with deadstock fabrics. As the brand evolved however, they knew they could be doing more – they wanted to heal the land more than simply do no harm. This led them to a partnership with Oshadi Collective, an incredible regenerative farm in India that is growing, processing and creating some of the most sustainable fabrics on earth. This is a story of a couple who have put their passion and ideologies into creating something bigger than themselves, and Christy Dawn has gone from regenerating 4 acres to over 80 in the course of just a couple of years with the Farm to Closet collections. My conversation with them is incredibly honest, at some points surprising, and mostly a tale of the power of one couple to make an incredible impact on the fashion industry, but also people and the planet. Which really at the end of the day is the point of this whole series with Farmer’s Footprint! – Cora Hilts Merci To Our Sponsors For This Episode! EcoCart The average customer lacks access to information that could help them estimate the carbon footprint of the items they purchase, even though 4 out of 5 consumers say climate impact is a factor in who they decide to purchase with. Dane Baker and Peter Twomey recognized this missing information and created EcoCart as a solution. EcoCart has already empowered over 2,000 brands, including Christy Dawn, to embark on their climate-positive journey. Their innovative carbon-offsetting tool seamlessly integrates with ecommerce brand’s checkout pages to calculate carbon emissions, and then enables either merchants or shoppers (or both!) to pay to offset those emissions, based on the brand’s budget. Ecocart exists to lower the barrier to entry for ecommerce brands wanting to become more climate-friendly. We here at REV believe hugely in the power of reducing carbon at every step along a brand’s journey and this is a tool that can help with that whilst helping educate consumers at the same time. Go to ecocart.io to book a demo and if you hop on a call with EcoCart they’ll cover the cost to offset a day’s worth of carbon emissions from your online store if you mention Rêve En Vert! Vivobarefoot Vivobarefoot, is a natural health lifestyle B Corp on a mission to reconnect people into the natural world and human natural potential, from the ground up, foot by foot, person by person. Created by two cousins from a long line of cobblers, Galahad and Asher Clark, Vivobarefoot draws upon simple barefoot design principles: wide, thin and flexible, for optimum foot health and natural movement. Check out the science and start your barefoot journey on VivoHealth, a growing body of courses and experiences guided by natural health experts. Get 15% off your first Vivobarefoot order with the code ‘REVENVERT15’ at www.vivobarefoot.com