Why revenue forecasting should go beyond your CRM
Looking to boost your win rates?It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.And you can’t just rely on your CRM alone.Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate. As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.