Changing human behaviour to protect biodiversity with Brett Jenks
"If you want to save any species on Earth, there's really only one species you have to fully understand, and thats homo sapiens, because are the cause and therefore we are the solution to just about every rewilding or biodiversity or climate concern." This time on Rewilding the World, Ben Golsmith talks to Brett Jenks, CEO of Rare.org. They discuss how the St. Lucian parrot was saved - in part - by a rebrand and how changing the attitudes of ordinary people can have transformatively positive...