Founder-led Marketing

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid adve...

Om Podcasten

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.