ClickFunnels CEO Talks Payback Periods, Book Funnels and Chomping Down Churn
Today we’ll get a behind-the-scenes look at what’s clicking with ClickFunnels in a chat with CEO Dave Woodward where we’ll talk about their $750,000 to $1M a month ad spend on paid media promoting internet marketing education, consulting and tools to entrepreneurs and small business owners. We’ll see how their high-performing book funnels suck tens of thousands of new users onto their platform. The challenges of their 3-month payback period -- and how they actually make money on customer acquisition. He’ll plumb the depths of why a Poor Ad that sunk a spend of $50k and got just 23 video views -- and no sales. And how COVID challenges actually held them cut churn by 25%.