How Depesh Mandalia Creates Offers, Avatars, Copy Hooks, and Business-Saving Cash Buffers.

Join SM Commerce and ZASR Digital Founder and CEO, Depesh Mandalia on his amazing journey from being an affiliate marketer -- to managing $40M to $50M/year ad spends as an ad agency owner -- to finally becoming the master of his own killer brand of marketing education and training. We’ll dissect a ballsy “personal grooming” ad that drew in buyers with a powerful below the belt promise linked to an attention grabbing-image. Then torpedo a terrible ad that highlights the horror of fat freezing treatments instead of the benefits. How the addition of this powerful element transformed a $25 product into one someone would pay $50 for. Why ad “hacks” are crap. And the life and death investment you must make in your business if you want to survive.

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It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!