How Nick Shackleford Manages Capital Efficiency, Growth, and $50M+/Year Media Buy Bottlenecks

Sit in on this riveting conversation with stellar seller, e-comm expert, and media buyer Nick Shackleford who probably broke $100M in yealy ad spend during Q4 2020 for a variety of 8-figure brands. We’ll talk about the 3 things a brand has to have or he won’t market their products. Why creative templates work - with proof from one ad that returned $72,427 on a $20,475 spend churning out profits for 6 and a half months. What made him reluctant to give up on an ad despite spending $5,000 and it sitting on a 0.72. Plus why he’s deliberately putting a lid on staffing growth and how he makes clients feel a lot better about paying big bills fast.

Om Podcasten

It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!