S2 Ep73: Unilever Plc CEO Alan Jope picks Digital Business Transformation : How Established Companies Sustain Competitive Advantage - From Now to Next
"A compelling account of why digital business transformation is so much bigger than technology alone." Alan Jope, CEO, Unilever Plc. The pandemic has brought the threats and opportunities of digital technology into sharp relief. In this Bookomicast, produced with support form the Marketing Society, Publicis Sapient CEO Nigel Vaz shares OMI with Richard Kilgarriff on the winners and losers in digital business transformation and how producers and consumers will work together to shape the future of work.