In this episode of RLI Talks Jayne speaks to Bernardine Wu, the Founder and CEO of FitForCommerce, an ecommerce and omnichannel consultancy.
Bernardine talks about just how quickly the digital landscape is changing for retailers as a result of the pandemic, and how it is now essential (rather than preferable) for brands to adopt new ways of connecting with - but also serving - their customers. She also refers to a recent report that her company carried out which analysed how effective the online presence is for some of the biggest brands in the US - with some interesting results.
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In today’s world, this is immensely powerful. Powerful because in a time when we are divided, communication is what we need the most.
Over the past 15 years, we’ve become far more than a magazine and at times like this you have to forge ahead and make room for the future. So we’re turning our attention to achieving our mission in the most effective and impactful way we can: to continue connecting the world of retail and leisure across all our platforms.
We hope that you enjoy our weekly interviews with retail leaders around the world sharing their insights and secrets to success.