How Sendlane Created Huge Growth Through User-Centered Design
Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward. Today we talk with Eric Weiss about his experience implementing user-centered design in practice and how it changed the trajectory of the business. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. Learn more about your ad choices. Visit megaphone.fm/adchoices