A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.  Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Previous episodes discussing a CMO's first 90 days Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.