The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy? Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Saying Goodbye to MQLs - on the Forrester Blog Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Movin’ on Up by Primal Scream on Spotify Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices