Being driven by creativity, not spreadsheets

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

ALF Insight’s monthly podcast is back! In Series 3 host Rory Sutherland chats with leaders and marketers at big name and challenger brands about their successes, challenges and opportunities for growth. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.