Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

ALF Insight’s monthly podcast is back! In Series 3 host Rory Sutherland chats with leaders and marketers at big name and challenger brands about their successes, challenges and opportunities for growth. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.