Driving Digital Transformation at Scale: A Chat with GE’s David Cronin

How does an enterprise based on physical products become a software-based company? Lou talks with the VP of UX at GE Digital David Cronin to discuss how GE is transforming into a software-based business. David talks with Lou about how to bring together different operational teams with designers, and how designers can help facilitate the discussion between departments. Join us this November at Rosenfeld Media’s DesignOps Summit: http://rfld.me/2eNVR3j Follow David Cronin on Twitter : https://twitter.com/davcron Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Om Podcasten

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.