Is founder fame an asset or a liability?

Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly

Om Podcasten

Round Table is a premier English radio/podcast show, straight from Beijing. Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China. We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!