SPECIAL EPISODE: Understanding Your Customer with Iain McMichael

In this special episode Paul talks to executive sales coach Iain McMichael about chapter 2 of Paul's book, Rule the World. We talk about the importance of understanding your customers wants and needs, and how, by playing them off against each other you can build real conflict in your storytelling to generate a sale.To get in touch with Iain, find him on LinkedIn - https://www.linkedin.com/in/iaingm/To stay updated with all things Rule the World, visit https://weareopusmedia.com/podcasts/ To buy the book, Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed, click http://a-fwd.com/asin=1913170942Instagram: https://www.instagram.com/weareopusmedia/ Twitter: https://twitter.com/weareopusmedia/ LinkedIn: https://www.linkedin.com/in/paulfurlongopus/ Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Award-winning film producer and best-selling author Paul Furlong hosts a series of compelling conversations with world-class storytellers from all walks of life. These illuminating discussions uncover the recurring and unique principles these raconteurs employ in their storytelling to help you make your stories more engaging and better communicate your ideas to stimulate your audience to take action. Subscribe to get a new episode every fortnight.This podcast is brought to you by Opus Media www.weareopusmedia.com Hosted on Acast. See acast.com/privacy for more information.