Why SaaS companies should spend more on brand vs. demand

Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies.

Om Podcasten

Being a SaaS founder is hard.Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.No fluff. No filler. Just the conversations that move your SaaS business forward.---P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.Produced by I Hear Everything