How to Engage a Partner/Channel During a Pandemic
In this episode of SaaS Connect, Ty Lindley, Head of Partnerships at Ally.io and board member at Cloud Software Association, interviews Danielle Price, Head of Partnerships for Channel Sales Enablement at Intuit about engaging a partner or channel during a pandemic such as Covid-19. Danielle comes with 25 years of experience in partnerships with companies like Apple Computer and Nextel Communications. Their discussion centers around five key topics: The Price Partnership Principle, and tips for building trust Radical resourcing and how to get it right The Covid pivot and how online tools played a substantial role in innovating change that will stay The four E's of partner sales, what they mean, and how to use them: Engage Educate Execute Evangelise The five elements in what can be considered a “danger zone” Make sure to tune in to learn more. Resources Mentioned: Verizon Salesforce Nextel Sprint ADP Zoom Google Doc PowerPoint LinkedIn Cornerstone This show is brought to you by our podcast sponsor Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. Contact them at https://ContentAllies.com