How Zach Svendsen Built a Best-In-Class Partner Organization at Tipalti
In this episode of SaaS Connect, join your host Evan Radisic from Cloud Software Association as he guides a value-packed conversation with Zach Svendsen, Senior Director of Alliances and Business Development at Tipalti. Zach built a team from one to 17, and a partner program of 650. Listen to the in-depth conversation around how he did it, including: Aligning sales and partner expectations Building up a BDR Picking the right projects and partners What should be partner deals Key metrics to determine which partners are the best What partners bring to the table Three stages of alliance/BD maturity Partner reseller models Resources for partners and helping them with marketing Partner segmentation Who partners report to Ideal partner profiles Breaking up with partners What marketing campaigns are the most effective for recruiting partners How to make a partner-centric organisation Resources Mentioned: PayPal Microsoft Netsuite Oracle Salesforce GSI Accenture Deloitte RSM Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com