Taking Aircall from 10 to 60+ Integration Partners in a Year
In this episode of Saas Connect hosted by Cloud Software Association, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, with more than 80% of their customers using an integration. The following topics are covered in this podcast: How they got started, their milestones, and a summary of their journey The right foundations and steps to take before executing your ecosystem Building partner apps Lessons learned Aligning product and business and what that entails Tools to use Recruiting your first partners Choosing the right partners Getting partners to build with you Taking the ecosystem to the next level Types of partners Caring about developers Which KPIs to track Resources Mentioned: Oracle Salesforce Zendesk HubSpot Northstar Zapier Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com