Building a B2B Brand Using Old-School Advertising with Justin Oberman

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04) ●How to make branding and direct response work in tande...

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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.