Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....

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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.