How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creati...

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.