16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, and drive the desired behavior? Oh, and did you know that the yearly content calendar is not a good idea! Tune in to learn from the best in class, everything from tips and tricks to the metrics that need to be in place to manage and follow up on your Content Marketing Strategy.

Om Podcasten

Do you want to know what the secret sauce is of the most successful Nordic SaaS companies? This show follows founders and leaders of the most prominent Nordic SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to the point discussions with a great level of hands on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, Vice President Sales, inRiver and Thomas Sjöberg, Director Strategic Alliances, Apptus.