7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

In this episode, we speak to Ola Sars Founder and CEO of Soundtrack Your Brand, the music tech startup that is revolutionizing the B2B space. Ola introduces us to the concept of a content-driven SaaS company, and what it means to be running the Spotify of the B2B world. This is an exciting journey with one of the most successful entrepreneurs in the music tech space with several exits in the past, and this time around he is aiming to make it bigger than ever. Join us to learn more about what a content-driven SaaS company is all about and how that fundamentally is different from a “traditional” SaaS company, all the way from product development, GTM, KPI management to company valuation.  

Om Podcasten

Do you want to know what the secret sauce is of the most successful Nordic SaaS companies? This show follows founders and leaders of the most prominent Nordic SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to the point discussions with a great level of hands on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, Vice President Sales, inRiver and Thomas Sjöberg, Director Strategic Alliances, Apptus.