SSS017 - How AI Content Intelligence Can Research, Plan and Craft Content For ROI With Jeff Coyle
In this episode I interview Jeff Coyle, who is based in Georgia. Jeff is the Co-founder and Chief Strategy Officer at MarketMuse, which is an AI Content Intelligence and Strategy Platform that transforms how you research, plan, and craft your content. (www.marketmuse.com). In this interview we discuss how Jeff got MarketMuse off the ground with the help of Angel Investors, how most marketers have no idea about the return on investment of their content (including a sunk cost), and also how they eat their own dog food by using their own platform for customer acquisition. www.SaasStartupStories.com www.EmuDomains.com