SSS048 - The Many Benefits Of Hiring A Fractional CMO Over A Permanent Employee With Mark Evans
In this episode, I interview Mark Evans, who is based in Toronto, Canada. Mark is a Fractional CMO for B2B SaaS companies. He helps them accelerate growth with rock-solid marketing foundations underpinned by brand strategy, positioning, messaging, and go-to-market plans. In the interview, Mark discusses: [+] Why timing is everything when co-founding a startup. [+] The 3-part methodology he uses with his Marketing Sparks clients. [+] Why Mark believes that most B2B SaaS lead problems are actually *story* problems. [+] How he helps SaaS companies already getting customers to get the most out of their marketing. [+] Why a Fractional CMO is an attractive option for CEO's, compared to hiring a traditional full-time CMO. [+] Why the Fractional option hasn't taken off as much as he thought it would. [+] How he uses LinkedIn, TikTok and his email newsletter to attract new prospects. [+] Why TikTok is the hottest platform to be on right now for generating leads. [+] Plus lots more... http://www.SaasStartupStories.com https://www.marketingspark.co/ Discover the ultimate community to turn your idea into a company with performance-based equity (NO INVESTORS). - https://yt.scottdudley.com/startup Get your free swipe file of 495 SaaS emails here - http://SaasEmailSwipes.com Take the 3-day FREE web speed challenge at https://yt.scottdudley.com/Cloudways. Test the difference in speed before and after using Google Page Speed Insights... and see for yourself. If happy then use the coupon code SCOTT3DAY to get 10% off for your first 3 months.