SSS050 - How To Pivot Your Consulting Services Into A Viable SaaS Product With Michael Ramirez
In this episode, I interview Michael Ramirez, who is based in Austin, Texas. Michael is the Founder & CEO of evisio, which is an SEO Management platform for teams that want to get more done. In the interview, Michael discusses: [+] How he pivoted from offering SEO consultancy services to a more scalable solution with a SaaS product that automated the SEO processes. [+] How he bootstrapped the SaaS product by using capital from his SEO consulting business. [+] Why you should validate product-market-fit before seeking VC funding. [+] The lesson he learned about first building smaller tools initially to start building a following and a community to grow the main product. [+] How he managed to convert some of his existing consulting clients into beta users of the SaaS product to start building a customer base. [+] How he uses SEO and content marketing to acquire new customers. [+] How evisio helps SEO teams easily identify opportunities on their client's websites [+] His thoughts on the new success measures of SEO. [+] Some of the misconceptions he's noticed about SEO and Google. [+] Plus lots more... http://www.SaasStartupStories.com https://www.evisio.co/ Discover the ultimate community to turn your idea into a company with performance-based equity (NO INVESTORS). - https://yt.scottdudley.com/startup Get your free swipe file of 495 SaaS emails here - http://SaasEmailSwipes.com Take the 3-day FREE web speed challenge at https://yt.scottdudley.com/Cloudways. Test the difference in speed before and after using Google Page Speed Insights... and see for yourself. If happy then use the coupon code SCOTT3DAY to get 10% off for your first 3 months.