190: Do You Know Where Your Leads Are Coming From? - with Alan Gleeson

EPISODE SUMMARYIn this episode, Alan Gleeson, Work with Agility’s Chief Marketing Officer and SaaS Marketing Consultant, shares his expertise in marketing with SaaS-Story in the Making Host, Matt Wolach. He is focused on working with B2B SaaS companies, providing marketing leadership and expertise to help them on their journey. Gleeson shares with us everything there is about marketing attribution and why it is necessary despite it being complicated.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in t...

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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.