210: Fast Growth Through Better Knowledge of Your Customers - with Tony Ulwick

EPISODE SUMMARYIn this episode of SaaS-Story in the Making, B2B SaaS Coach Matt Wolach sits with CEO and Founder of Strategyn, Tony Ulwick to talk about the importance of customer-defined metrics in product innovation. As one of the pioneers of the Jobs-to-be-Done theory, he shares important points on shifting mindsets in innovation, getting ahead of the problem, and how businesses can discover hidden opportunities along the way towards growth. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in t...

Om Podcasten

Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.