232: How an Event Can Generate a Huge Amount of Leads - with Jon Kazarian

EPISODE SUMMARYRemember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how.Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sales Coa...

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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.