235: How to Give Employees Stock - with Jason Atkins

EPISODE SUMMARYEvery founder would love to build their own ‘dream team,’ but that is usually easier said than done. Fortunately, tools like the Employee Stock Option Plan (ESOP) help achieve that goal. But then, how exactly do you implement ESOP in your SaaS company?Cake Equity Co-Founder and CRO Jason Atkins reveals the magic of ESOP with B2B SaaS Sales Coach and Host Matt Wolach in this week’s episode of SaaS-Story in the Making. He eagerly dissects the key concepts of equity in a founder-f...

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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.