238: Convert More Traffic Using Web Personalization - with Eric Melchor

EPISODE SUMMARYWhen software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy?Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an illumi...

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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.