274: How to Hyper-Personalize Your Email Marketing - with Abby Hehemann

EPISODE SUMMARYEmail marketing has become a lot harder nowadays. SaaS companies have a higher chance of landing in spam after spending hundreds to thousands of dollars on each campaign. Meanwhile, email marketers have to worry about being drowned by competition and getting replaced by generative AI… or do they?In this episode of Scale Your SaaS, GetResponse Director of Product Marketing Abigail Hehemann sat down with Host and B2B SaaS Sales Coach, Matt Wolach to teach entrepreneurs and market...

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Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.