Customer Retention Cost Ratio

Dave and Ray dive into the primary metric to measure the cost to retain customers, understand the efficiency to renew each dollar of ARR and discuss which costs goes into that metric?

Om Podcasten

SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.