ICONIQ Growth 2024 Marketing Budgets and Productivity Report

Marketing budget and productivity benchmarks are hard to find, but CAC and Growth recently saw the ICONIQ Growth Marketing Budget and Productivity Report which is one of the best in the industry. Dave and Ray discuss many of the top benchmarks in the report including Marketing expenses as a percentage of revenue, people vs program budget allocation and channel/program budget allocations.

Om Podcasten

SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.