Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.Key take aways:1:04 Posist intro5:33 Marketing org structure and evolution10:32 Hacking SEO with 200 web pages15:22 Inflection point in restaurant tech17:21 The secret to hiring content writers18:57 Marketing to a diverse customer persona20:01 Cracking distribution when the persona is fuzzy21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year21:52 Benefits of avoiding clickbait-y blog titles25:27 Evolution targeting SMB to Enterprise26:35 Best way to go global29:02 Why didn't we raise VC capital?31:32 The unthinkable ABM campaign44:04 The forgotten aspect in marketing and advertising47:21 How Posist have perfected event marketing?1:00:32 The Playbook for B2B conferences1:00:4:38 Rapid fire