Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show!Key Takeaways3:40 - Decoy pricing plan6:05 - What's the ideal number of price plans?8:30 - Open Vs Hidden pricing14:00 - Contact us to know the pricing 16:56 - Knowing your target audience while selling21:40 - Naming the Price Plans26:10 - Deciding on the value metric 28:05 - Land and expand strategy29:55 - What is value and value-based pricing?35:43 - Is there room for Add-ons?42:12 - How often do we change pricing? 44:23 - Open Vs Closed pricing verdict 46:05 - Dishing out Discounts 49:15 - Importance of pricing in NRR52:00 - Top 3 ways to increase NRR56:15 - Importance of revenue recognition 59:15 - Varun and Arvind’s Pricing pet peevesKey mentionsAppleSuperOpsGirish MZohoFreshDeskPipeCandyWingmanIntercomSpot InstancesSpot.ioChargeBeeManage EngineHubspotIKEASequoiaFor Entrepreneurs